Kumar's Auto Detailing
Where Craft Meets Clarity
A Polished Digital Start
Kumar’s Auto Detailing was known for high-quality craftsmanship, but lacked an online presence that reflected its professionalism. The business needed a website that built instant trust, simplified booking, and showcased expertise through visual storytelling.
I built Kumar’s digital experience entirely from scratch, designing a responsive website, service system, and brand-aligned UI that elevated the company from local shop to premium detailing brand
Where Design Meets Direction
I translated Kumar’s meticulous service philosophy into a seamless, digital-first experience that feels as refined as the cars they detail.
My Role
Product Designer — UX/UI · Web System · Branding Integration
Team
Solo Designer + Owner/Stakeholder
Timeline
4 weeks
Tools
Figma · FigJam · Illustrator · Photoshop · Wix
Key Outcomes
Online bookings increased 35% · Abandoned bookings decreased 28% · Perceived trust increased 25 points · Service page engagement increased 40% · ≈ $80K projected yearly revenue
Defining the Opportunity
Kumar’s craftsmanship was unmatched, but potential clients didn’t see that online. With no consistent identity or booking experience, the brand struggled to convert interest into trust and trust into sales.
Pain Points
No website or consistent digital presence
Service tiers and pricing were unclear
Gallery lacked storytelling or proof of quality
No booking system or clear call-to-action
Intent
Build a website that captures Kumar’s precision and premium feel. Make booking effortless, storytelling visual, and brand perception aligned with their real-world expertise.
Listening Before Designing
How We Learned
Before creating layouts or visuals, I focused on understanding how customers perceive “trust” in premium auto detailing.
15 in-depth interviews · Competitor audits of local luxury detailers · Review of Google reviews & social media engagement · Insights gathered from owner discussions and existing customer feedback
What We Heard
What It Meant
“I want to see results before I trust a detailer.“
“Booking should be instant.”
“Premium service deserves a premium feel.”
Showcase before/after visuals prominently.
Streamline scheduling flow and highlight CTA.
Build cohesive brand identity across all touchpoints
Takeaways
Users needed clarity, proof, and ease. Every decision, from layout to imagery, reinforced trust and convenience.
From Concept to Cohesive Experience
Mapping the Moment
I designed the website architecture from the ground up, outlining flows for discovery, services, booking, and trust validation. The process centered on removing friction, presenting quality upfront, and leading users to action.
UX Goals & Design Decisions
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Simplify the booking journey with a single-screen scheduling form
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Showcase service tiers (Silver, Diamond, Platinum) with clear add-ons
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Build visual proof through before/after galleries and testimonials
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Design for mobile-first interaction to capture on-the-go users
Testing & Iteration
Conducted 3 rounds of user testing with real clients and new visitors:
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Adjusted pricing hierarchy for readability
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Improved call-to-action visibility on scroll
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Simplified mobile navigation for quicker access to booking
The Brand & Product Ecosystem
Hierarchy of Reuse
Connecting brand, usability, and performance into one scalable system.
Governance
A centralized Figma system defined spacing, typography, and reusable components — ensuring scalability as the business grows.
Results & Impact
Measured Through
Live booking analytics, social engagement, and user feedback.
Building a strong digital foundation created trust and trust drove bookings.
Reflections
Guiding Beliefs
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A strong brand system builds instant credibility
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Clear service structure reduces hesitation
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Visual storytelling transforms quality into confidence
Next Experiments
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Introduce loyalty rewards and referral discounts
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Add subscription-based detailing packages
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Integrate real-time booking updates via text
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